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Al Rayan Water

FMCG

Crystal Clear

Al Rayan is a drinking water purification company based in Ajman, United Arab Emirates. It offers pure, natural and organic water that is filtered with state-of-the-art technologies and enriched with minerals.

The task

In order to challenge the leading plain mineral water brands in the GCC market, Al Rayan water decided to create a new breakthrough water bottle. The challenge was: the design needed to be distinct enough to become an eye-catcher and make the brand a market leader, while also conveying Al Rayan's values and attributes, i.e. the freshness and the purity of its water. Apart from that, technical factors had to be taken into account, since a new bottle would require the creation of a special production line.

The solution

We emphasised the freshness of Al Rayan water by giving the bottle the look of a crystal-like sculpture with a distinctive pattern. The transparency and simplicity of the bottle stresses the purity of the water it contains.

Please get in touch with us for further information on this project:
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