To rebuild confidence in the brand after insolvency proceedings in 2015, a whole new start was needed. INTO Branding was commissioned to create a design that combined the company’s long-standing experience with its modern and innovative strength.
INTO Branding created a design system based on the Greek myth of the Golden Fleece. The fleece as a symbol for the fascination of gold presents a strong picture for the new beginning, i.e. the realignment of the brand.