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Fluro

Internet & media

Start Work Aware

Fluro is an Australian online provider of health and safety trainings for the building and mining industry. Using an intuitive web application, customers can receive required business certificates at an individual pace – an innovative concept in a country where mining and building industries play a major role.

The task

Still being a start-up, Fluro did not have a corporate design. A solution had to be found for a market characterized by both resistance to change and a rather diversified target audience. It was necessary to create a look & feel suitable for B2B as well as B2C communication.

The solution

The edgy and confident logo reflects the challenging working conditions the Australian mining industry brings along. Supporting the company‘s corporate communication, a corresponding corporate font was developed, lending further expression to the brand. The corporate color scheme quotes signal colors, stressing the claim „Start work aware“.

Please get in touch with us for further information on this project:
Florian Schubert
Creative Partner
Get in touch!

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