a start-up, Fluro did not have a corporate design. A solution had to be found
for a market characterized by both resistance to change and a rather
diversified target audience. It was necessary to create a look & feel
suitable for B2B as well as B2C communication.
The edgy and confident logo reflects the challenging working conditions the Australian mining industry brings along. Supporting the company‘s corporate communication, a corresponding corporate font was developed, lending further expression to the brand. The corporate color scheme quotes signal colors, stressing the claim „Start work aware“.