European Championship, which took place in Ukraine in 2012, gave the impulse to
refresh the hotel’s corporate design. International guests as well as UEFA
officials had announced their stay during the event.
Together with the agency Kollektiv (www.makollektiv.com), INTO completely renewed the visual appearance and raised it to an international level appropriate for a hotel of its class. Our aim was to refresh the look while keeping key elements of the previous design alive. The iconic lion, for example, received a complete overhaul, yet it still ensures the recognisability of the brand. In addition to all printed applications, such as menus, brochures and business collateral, we also created the multilingual website (www.leopolishotel.com) in accordance with the new look & feel.