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Nada Dairy

FMCG

Delicious up to the Last Drop

Established in 1982 by Sheikh Mohammed Bin Abdullah Al Othman in the Eastern Province of Saudi Arabia, Al Othman Agriculture Production and Processing Company (NADA) is one of the leading producers, manufacturers and distributors of fresh as well as long-life dairy and juice products.

The task

Nada Dairy asked INTO Branding to develop a new branding and package design concept. We were commissioned to create a fresh brand identity with special focus on the look & feel of packaging as well as on in-store, digital and ATL material.

The solution

INTO Branding repositioned the NADA brand through a completely new design solution that was applied to all media. NADA’s new direction was clearly visible, with dramatic shelf impact, and was designed with the Saudi female shopper in mind, as she is the one who typically makes all decisions related to the nourishment of her family. By creating a fresh, natural and vibrant brand expression, we have given her a powerful reason to make NADA her first choice. The new NADA speaks directly to her aspirations.

Please get in touch with us for further information on this project:
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