asked INTO Branding to develop a new branding and package design concept. We
were commissioned to create a fresh brand identity with special focus on the look
& feel of packaging as well as on in-store, digital and ATL material.
INTO Branding repositioned the NADA brand through a completely new design solution that was applied to all media. NADA’s new direction was clearly visible, with dramatic shelf impact, and was designed with the Saudi female shopper in mind, as she is the one who typically makes all decisions related to the nourishment of her family. By creating a fresh, natural and vibrant brand expression, we have given her a powerful reason to make NADA her first choice. The new NADA speaks directly to her aspirations.