Land in Good Hands

agrion is the new challenger in the market of professional agricultural assets management in Bulgaria. The company was established as a merger of two major market players and became the second largest owner of agricultural land in the country.

The task

agrion decided to introduce a business model that was completely innovative in this industry: It started to offer unexpected offline experiences in a chain of retail offices throughout the country. INTO was assigned with the development of a distinguished branding programme that would contribute to the process of building up equity for the new-born brand.

The solution

In close collaboration with the client and with the commitment to bring the brand to life quickly, our team came up with the new name and positioning, the brand platform, the visual brand experience and a retail  concept that was implemented in 35 offices around the country.

* The architectural solution for the retail chain was accomplished in collaboration with Аtelier Serafimov Architects.

Weitere Informationen über dieses Projekt erhalten Sie von:
Dimitar Gavanski
Managing Partner, Strategy
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