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Carl Schaefer

Finance

Passion for Precious Metals

Carl Schaefer, a gold and silver refinery, has been an expert for processing gold, silver and platinum since its founding in 1861. It is a competent partner for precious metal industries, creative crafting, jewellers and private customers.

The task

To rebuild confidence in the brand after insolvency proceedings in 2015, a whole new start was needed. INTO Branding was commissioned to create a design that combined the company’s long-standing experience with its modern and innovative strength.

 

The solution

INTO Branding created a design system based on the Greek myth of the Golden Fleece. The fleece as a symbol for the fascination of gold presents a strong picture for the new beginning, i.e. the realignment of the brand.

Weitere Informationen über dieses Projekt erhalten Sie von:
Florian Schubert
Managing Partner, Design
Kontakt
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