The products' complexity, paired with inconsistent brand architecture, made the offering futuristic and challenging to sell. Therefore, INTO Branding proposed and justified a rebranding strategy of decluttering and simplifying all the content to make it fluent and straightforward to grasp.
We tapped into the category with thorough research. It catalysed an insightful workshop which we moderated to extract the team’s opinion. We stirred these learnings into Cobuilder’s mission and vision. What inspired us is the team authentic desire to make a positive impact and change the construction industry for the better. The rebranding strategy bridges the long-standing heritage with the disruptive vision for the future. Alongside the new logo, INTO Branding implemented a simplified brand architecture which allows smooth integrations of the upcoming products. Furthermore, the rebranding instils pride and passion in the team, encouraging employees to push boundaries and nurture curiosity.