<
<<

Dero Bank

Finance

Your Bank

As a reliable partner for the mid-sized sector, Dero Bank aims to find and implement tailor-made financial concepts for its clients. It is one of Germany’s most active issuing and investment banks and known for its attention to detail as well as for keeping its promises.

The task

After a change in ownership, VEM Aktienbank (as the bank was then known) realised that a comprehensive rebranding process was necessary. Joint workshop sessions with the team of INTO Branding facilitated the creation of a clear brand positioning by working out VEM’s key strengths. As a result, the bank’s agility, based on low hierarchy and high expertise, and its personal approach have been identified as key differentiators.

The solution

Subsequently, INTO Branding developed and registered the new name »Dero Bank«, “dero” meaning »your« in Old High German. The accompanying design system is based on the relationship between Dero Bank and its clients. The logo comprises two small circles, representing this connection. The first circle stands for »you« (Dero), the second one for the bank. Overall, Dero Bank now presents itself as a modern, trusted and honest partner for the issuing business.

More at www.derobank.de

Weitere Informationen über dieses Projekt erhalten Sie von:
Florian Schubert
Managing Partner, Design
Kontakt
Current Projects

CMD CTRL

COMMAND CONTROL - an international event format that presents cybersecurity from a whole new perspective. Being unique in Germany and claiming to be the leading Summit in Europe, Messe München, as host and initiator, networks opinion leaders, decision-makers and data protection experts across sectors to meet the growing challenges of digitization in a holistic context.

Learn more ...

Planatol

The name Planatol stands for high quality adhesive technology. As one of the leading suppliers of adhesives, adhesive applications and application systems, Planatol serves the wood, paper and packaging markets and offers customized solutions for many other industries.

Learn more ...

Pure Flavour

Pure Flavours are high-quality food aromas. They are calorie-free, highly concentrated and have a harmonious taste profile. This has a great advantage: Healthy dishes with little sugar or fat are often perceived as too monotonous. With a few drops of Pure Flavour, the food or drink can easily be refined with intense taste.

Learn more ...

Bistum Passau

The Diocese of Passau is a Roman Catholic diocese in Germany and a suffragan of the Archdiocese of Munich and Freising. It covers an area of 5,442 km² and is famous for its St. Stephen's Cathedral, a baroque church from 1688 and seat of the Catholic Bishop of Passau.

Learn more ...