Culture & Tourism

When Students Become Dancers

The Heinz-Bosl-Stiftung was founded in 1978. In cooperation with its two major partners, the Bavarian State Ballet and the Ballet Academy of the University of Music and Performing Arts Munich, it provides young talents with accommodation, scholarships and experienced ballet teachers.

The task

Against the background of a change of management, INTO Branding was commissioned with a revision of the corporate design. A new brand image was to be created, with special attention to comprehensive web design and business materials.

The solution

We developed an entirely new design solution, aiming to present the foundation in a modern and contemporary way. The new visual identity is based on the word mark „HEINZ-BOSL-STIFTUNG“. It is used in a flexible anner to reflect the dynamics of ballet dancing while at the same time conveying the international reputation of the foundation. More at www.heinz-bosl-stiftung.de

Weitere Informationen über dieses Projekt erhalten Sie von:
Florian Ruta
Managing Partner, Design
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