After the strategic decision to communicate the subsidiaries Planatol Wetzel and Planatol System to the outside under the common brand Planatol, a revision of the outdated brand appearance was necessary.
INTO Branding developed a unified corporate identity of the Planatol brand. The new design, with its clear design language and concise stylized applications, creates an emphasis on the direct and clear handling of Planatol with its customers. An intuitive homepage, which combines the two separate websites of the subsidiaries, was developed and implemented. Focusing on real life applications glued with Planatol glue, the image style makes the product more accessible and emotionally charged.
More at www.planatol.com