The commitment of INTO branding was aiming to elevate the brand profile of TBC Bank and simultaneously harmonize its visual appearance. Additionally, a new brand guideline book was to be created in order to ensure long-term applicability for all relevant media channels. Brand architecture and the usage of two alphabets represented particular challenges.
The harmonized design system developed by INTO branding is modern while keeping up the visual context TBC Bank is traditionally seen in. Using an extensive set of rules, the design system ensures a consistent and professional look – in print and online media as well as in moving images.