<
<<

Troyan

Culture & Tourism

The Heart of the Balkans

Troyan is a municipality in Central Bulgaria with a territory of 88,885 km². It used to be a fast-growing industrial region, but with post-Soviet transitions it lost its importance. To counteract this downward trend, the local administration pursued a strategic realignment.

The task

INTO Branding was assigned to develop “Troyan” as a regional brand and provide it with a visual appearance. The project had two main goals: a distinct communication strategy for the region and the emphasis of the high quality of local products and services.

The solution

The quest for the brand positioning commenced with numerous interviews of well-known representatives of business, culture and arts in the region and concluded with an online survey on a special project website. The results outlined the three main values of Troyan and the local community: nature, traditions and spirit of entrepreneurship.

In the process of analysing these values, INTO Branding came to the conclusion that they were all closely interconnected – their traditions stem from the Balkan mountain, which has compelled the local population to be more rational and resourceful. This connection helped us determine what Troyan actually is: The Balkan Heart. The subsequent graphic solution made it possible to recreate this deep and emotional connection between the mountain and its people in the best and most descriptive way. This project was implemented in cooperation with Michail Gubergrits and the full support of Troyan Municipality.

Weitere Informationen über dieses Projekt erhalten Sie von:
Dimitar Gavanski
Managing Partner, Strategy
Kontakt
Current Projects

CMD CTRL

COMMAND CONTROL - an international event format that presents cybersecurity from a whole new perspective. Being unique in Germany and claiming to be the leading Summit in Europe, Messe München, as host and initiator, networks opinion leaders, decision-makers and data protection experts across sectors to meet the growing challenges of digitization in a holistic context.

Learn more ...

Planatol

The name Planatol stands for high quality adhesive technology. As one of the leading suppliers of adhesives, adhesive applications and application systems, Planatol serves the wood, paper and packaging markets and offers customized solutions for many other industries.

Learn more ...

Pure Flavour

Pure Flavours are high-quality food aromas. They are calorie-free, highly concentrated and have a harmonious taste profile. This has a great advantage: Healthy dishes with little sugar or fat are often perceived as too monotonous. With a few drops of Pure Flavour, the food or drink can easily be refined with intense taste.

Learn more ...

Bistum Passau

The Diocese of Passau is a Roman Catholic diocese in Germany and a suffragan of the Archdiocese of Munich and Freising. It covers an area of 5,442 km² and is famous for its St. Stephen's Cathedral, a baroque church from 1688 and seat of the Catholic Bishop of Passau.

Learn more ...