Scheduled success: strategy, corporate design and brand management

What we do for your brand has system: Our process is goal-oriented and ensures real results through pre-established milestones. After determining the basic structure of the brand, we develop the corporate design based on the brand positioning. What guides us in all this: the right strategy.

Brand analysis

  • external perception

  • self awareness

  • market situation

  • brand communication

  • design quality

  • customer contact points

  • status quo of positioning

  • brand architecture

  • interviews

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  • brand trainings and workshops

  • brand history

  • brand positioning

  • brand architecture

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Brand development

  • design system

  • design guidelines

  • tone of voice

  • naming

  • claim development

  • design optimization

  • employer branding

  • interface to architects and exhibition builders

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  • web design

  • print media

  • packaging

  • branded spaces

  • employer brand

  • trade shows

  • Brand management

  • photography

  • brand movies

  • annual reports

  • brand guardianship

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The goal is to find and communicate the essence of a brand.

A typical project at INTO follows the form of an hourglass: First, we analyse all relevant factors on a broad level – also along with our customers in joint workshops. All the information gained is then compressed to the brand platform.

Here, brand positioning, USP, customer relevance as well as brand values and brand idea are
documented. The brand platform is the basis for all further steps like naming, design and implementations of all kinds.

From the need to benefit

A clear brand communication and a well-thought-out appearance have tangible advantages. For example:

Unified messages

A defined brand platform brings clarity to the core messages that should be communicated to both customers and employees. This facilitates the work of marketing, HR and PR. Ideally, all the messages that your company sends out will, in one way or another, support the core of your brand.

Optimized costs

A well thought-out corporate design makes it visible, inspired, unmistakable - and cost-effective. With the help of a design system, new ads, business equipment or other applications can be developed quickly and easily. This systematic thinking already plays an important role in our design development.

Controled visibility

Brand positioning and branding can be the basis for adapting a company to new market conditions. Many of our clients, with the help of a profound branding process, have succeeded in gaining market share, coping with crises or entering a new market.

Setting standards

A great range of different materials and media make it a challenge to keep track of a brand. Over time, ambiguity over the company's appearance arises, applications vary in quality and content, the appearance is inconsistent.
Often it then makes sense to analyze and standardize the overall appearance. Clear design and communication guidelines can help you communicate brand-loyal and consistently high quality.

Current Projects


COMMAND CONTROL - an international event format that presents cybersecurity from a whole new perspective. Being unique in Germany and claiming to be the leading Summit in Europe, Messe München, as host and initiator, networks opinion leaders, decision-makers and data protection experts across sectors to meet the growing challenges of digitization in a holistic context.

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The name Planatol stands for high quality adhesive technology. As one of the leading suppliers of adhesives, adhesive applications and application systems, Planatol serves the wood, paper and packaging markets and offers customized solutions for many other industries.

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Pure Flavour

Pure Flavours are high-quality food aromas. They are calorie-free, highly concentrated and have a harmonious taste profile. This has a great advantage: Healthy dishes with little sugar or fat are often perceived as too monotonous. With a few drops of Pure Flavour, the food or drink can easily be refined with intense taste.

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Bistum Passau

The Diocese of Passau is a Roman Catholic diocese in Germany and a suffragan of the Archdiocese of Munich and Freising. It covers an area of 5,442 km² and is famous for its St. Stephen's Cathedral, a baroque church from 1688 and seat of the Catholic Bishop of Passau.

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